HIDDEN.PPF BRAND CONCEPT DESIGN
Hidden NY's artistic essence lies in its meticulous curation of visually compelling content, akin to a digital art gallery. With a distinct aesthetic sensibility rooted in streetwear and design, it weaves a visual narrative that reflects cultural moments and fashion trends. Collaborations with designers and support for emerging artists are seen as artistic partnerships, while the brand's choice of color palettes and compositions reveals deliberate artistic choices. Hidden NY operates at the intersection of art, fashion, and design, making its Instagram account a dynamic canvas that resonates with a dedicated following and influences the world of streetwear and design. This was my take on creating concept designs in admiration for the brand.
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TOOLS USED:
Adobe Illustrator, Adobe Indesign, Procreate