ABOUT
The SHUJAE (brave) X NIKE Campaign aims to speak on the controversy and stigma surrounding the hijab and modest wear in the sports industry. Women should not have to compromise their religious beliefs or feel uneasy about dressing modestly while engaging in sports. By shedding a light on this issue the SHUJAE X NIKE Campaign not only educates those unfamiliar with the hijab and its challenges but also serves as an opportunity to empower women who feel marginalized in the sports industry.
Through engaging visuals, animations, social media posts, and strategic branding/marketing, SHUJAE X NIKE serves its purpose of being a voice for these women.
ANIMATION FOR SHUJAE X NIKE CAMPAIGN
This animation serves as a visual representation of the campaign's core message, emphasizing bravery through a diverse array of shapes, transitions, and colours. It effectively communicates the campaign's essence by utilizing dynamic visual elements to convey courage and innovation.
WHY?
Strategically positioned throughout the United Kingdom, including key cities such as Manchester, London, Birmingham, and Leeds, the SHUJAE X NIKE pop-up stores serve as dynamic platforms for engaging with our audience and fostering campaign awareness. Offering an array of merchandise including apparel, posters, and hijabs that not only showcase the brand but also its core values, these establishments provide more than just retail experiences.
Within these spaces, patrons can partake in a variety of curated activities, fostering an inclusive environment conducive to both learning and enjoyment for individuals of all ages.
TOOLS USED:
Adobe Photoshop, Adobe Indesign, Procreate