TRACES OF TIME
Upon visiting The Museum of Brands and experiencing its exhibition on the evolution of global brands, I identified an opportunity to enhance the customer experience through a reimagined approach to experiential design and marketing. As a result, I conceptualized a project focused on creating an outdoor pop-up experience dedicated to celebrating the Museum of Brands and its rich history of brand evolution.
The lack of an effective wayfinding system within the museum became apparent, presenting a significant opportunity to enhance the overall customer experience. With ample space and a rich history to draw from, the museum held immense potential for creating an engaging and exciting atmosphere. The images depict the overwhelming, crowded, and discomforting ambiance currently experienced within the museum premises.
A temporary outdoor installation in London will offer an immersive experiential design structure. Divided into three interactive activities suitable for all ages, the installation aims to evoke childhood memories. This will be achieved through the following touchpoints:
Comic Book Photo Screens
Interactive Brand Kitchen
Recipe Book of Memories
Interactive Brand Kitchen
Recipe Book of Memories
This experiential pop-up replicates a residential setting, guiding visitors through various realms of nostalgia, spanning from comic books and cherished family recipes to iconic food branding. This immersive experience offers individuals of all ages the opportunity to reminisce and witness the evolution of their beloved brands.
Audiences have the opportunity to reminisce and visually explore their own cherished recipes, alongside discovering a multitude of others and the associated memories from their kitchens.
Each tile serves as a representation of a specific decade in history. These tiles act as buttons, unveiling their respective designated cupboards and revealing to audiences the branding and packaging designs of the foods from that era.
We trust you've enjoyed our project, "TRACES OF TIME" where cherished childhood memories are rekindled, and beloved brands are reimagined. Our experiential design endeavor offers a captivating journey down memory lane, inviting you to rediscover the cherished moments of your past.
TOOLS USED:
Adobe Photoshop, Adobe Indesign, Sketchup, Enscape, Blender.